A crystalline electric field (CEF) model of localized 4f 5 electrons is proposed for understanding intriguing ordering phenomena in SmRu 4 P 12 . We take the CEF quartet and doublet (pseudo-sextet) of the Hund's rule ground state with J ¼ 5=2, and include intersite interactions between multipoles by the mean-field theory. The model leads to a multipole order with representation À 5u , and shows the following features: (i) increasing transition temperature T MI with increasing magnetic field; (ii) an anomaly in specific heat and other thermodynamic quantities at lower temperature T ? , (iii) sharpening of the anomaly at T ? as the magnetic field increases. These behaviors reproduce salient features observed experimentally in SmRu 4 P 12 . Possible mechanisms for spontaneous magnetic moment are discussed.