Abstract. We predict that reversed and anomalous non-relativistic Doppler shifts can be observed under some circumstances when light reflects from a shock wave front propagating through a photonic crystal, or material with a periodic modulation of the dielectric. This theoretical prediction is generalizable and applies to wave-like excitations in a variety of periodic media. An experimental observation of this effect has recently been made (Seddon, N. and Bearpark, T., Science, 302 (2003) 1537) and we provide a brief discussion of this experiment.