“…It is a striking feature of these results that the task manipulation created almost opposite patterns of salience under identical stimulus conditions, providing clear evidence that the purpose for which information is sought within a stimulus context can have a determining influence on the categorization process (Bruner, 1957;Tajfel, 1972). In this respect, the present findings are congruent with some recent personality research which has demonstrated a functional relationship between task orientation and the way in which social information is organized (Cohen, 1981, p. 50;Cohen and Ebbesen, 1979;Hoffman, Mischel and Maze, 1981;Jeffery and Mischel, 1979).…”