2017
DOI: 10.1177/1747016117740176
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Observations online: Finding the ethical boundaries of Facebook research

Abstract: Informed consent may be unobtainable in online contexts. This article examines the difficulties of obtaining informed consent online through a Facebook case study. It is proposed that there are at least two ways informed consent could be waived in research: first, if the data are public, and second, if the data are textual. Accordingly, the publicness of the Facebook News Feed is considered. Taking account of the wide availability of Facebook users' data, and reflecting on how public those users perceive their… Show more

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Cited by 71 publications
(35 citation statements)
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References 46 publications
(60 reference statements)
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“…On the other hand, there are conditions in which informed consent may not be necessary for documents, text or observations taking place in public online space (Hudson and Bruckman 2004;Wilkinson and Thelwall 2011). As Convery and Cox (2012) propose, a form of 'negotiated ethics' may be necessary which means that particular types of data collection, such as author's geographical affiliation, may not require informed consent because such information is intentionally public (Willis 2017). Categories of gender and ethnicity, however, are not explicitly presented as public data and so may arguably require consent from the participants for research use and analysis.…”
Section: Ethical Issues and Data Protectionmentioning
confidence: 99%
“…On the other hand, there are conditions in which informed consent may not be necessary for documents, text or observations taking place in public online space (Hudson and Bruckman 2004;Wilkinson and Thelwall 2011). As Convery and Cox (2012) propose, a form of 'negotiated ethics' may be necessary which means that particular types of data collection, such as author's geographical affiliation, may not require informed consent because such information is intentionally public (Willis 2017). Categories of gender and ethnicity, however, are not explicitly presented as public data and so may arguably require consent from the participants for research use and analysis.…”
Section: Ethical Issues and Data Protectionmentioning
confidence: 99%
“…Social networking services offer an exciting sphere in which researchers can generate new and interesting insights into various phenomena in the social sciences. They are also associated with ethical risks and pose challenges for the traditional pillars of ethically sound research; informed consent, confidentiality and anonymity (Wilkinson & Thelwall, 2011;Willis, 2017;Zimmer, 2010). The present study is framed within the documentary analysis tradition of social media research (Wilkinson & Thelwall, 2011).…”
Section: Ethical Considerationsmentioning
confidence: 99%
“…This involves the researcher adopting an archival approach to recording online data that is in a public locale, rather than the real-time observation of human subjects in the private sphere of their personal pages. In such research, informed consent for the extraction of the data is not usually required (Willis, 2017). In terms of confidentiality, only data that had been shared on the public page of the group was collected, while no identifying background information on the users was gathered.…”
Section: Ethical Considerationsmentioning
confidence: 99%
“…Willis's comprehensive analysis of the ethical boundaries of online data analysis focused partially on whether Facebook user generated content may be considered as human research or as documentary research, specifically on the necessity of secondary consent for UGC generated by consented users' connections' (friends) [28]. Within the scope of this paper, all data were subjectively considered documentary without the necessity of informed consent.…”
Section: Materials Data Extraction Cleaning and Preprocessingmentioning
confidence: 99%