“…The literature on rapport has come largely from contexts of psychology (e.g., Bernieri et al, 1996;Tickle-Degnen & Rosenthal, 1990), the medical and counselling field (e.g., Barnett, 2001;Gaglio, Nelson, & King, 2006;Hall et al, 2009), and marketing (e.g., DeWitt & Brady, 2003;DeWitt & Liu, 2002;Gremler & Gwinner, 2000;Macintosh, 2009aMacintosh, , 2009b.…”