Please cite this paper as: Vercellini P, Frattaruolo MP, Barbara G, Buggio L, Somigliana E. The ominous association between severe endometriosis, in vitro fertilisation, and placenta previa: raising awareness, limiting risks, informing women. BJOG 2018;125:12-15. Endometriosis is associated with several adverse pregnancy outcomes.1 The most severe maternal complications are spontaneous haemoperitoneum in the second half of pregnancy and placenta praevia.1 Spontaneous haemoperitoneum, mostly associated with endometriosis infiltrating the broad and uterosacral ligaments and the Douglas pouch, is a potentially fatal but rare event. Placenta praevia is more common, 1-3 and it is important to define its incidence, the association with different lesion types, the impact of additional risk factors, the potential obstetrical consequences, and the information that women should receive.The association between endometriosis and placenta praevia Reliable estimates of the risk of placenta praevia in women with endometriosis could be obtained by investigating large population-based national cohorts. Harada et al.2 used data of the Japan Environment and Children's Study to evaluate obstetrical outcomes in 9186 pregnant women with (n = 330) or without (n = 8856) a self-reported history of endometriosis. Placenta praevia was observed in 3.6% of women with endometriosis and 0.6% of those without the disease (adjusted OR, 6.4; 95% CI, 3.2-12.6).2 Saraswat et al., using Scottish Record Linkage System data, compared late pregnancy outcomes in 4232 women with and 6707 without a diagnosis of endometriosis. The rate of placenta praevia was 1.7% in the former group and 0.8% in the latter (adjusted OR, 2.2; 95% CI, 1.5-3.3).3 Berlac et al., extracting data from the Danish Health Register and the Medical Birth Register, observed a higher risk of several obstetrical and neonatal complications in the 11 739 patients with endometriosis compared with the 615 533 women without a diagnosis of endometriosis. The highest risk was observed for pregnancies complicated by placenta praevia (2.1% versus 0.5%, respectively; OR, 3.9; 95% CI, 3.5-4.3).1