Collocations present considerable interest for a researcher due to their wide distribution and significance in the communication process. These units are regarded as a pair or group of words that are often used together and sound natural. The article considers the colorative collocations with the component white which are used in the language of newspapers. Colour lexis is a universal phenomenon and an important axiological component of different cultures. The objective of the article is to identify the semantic, functional, syntagmatic mechanisms of their formation, as well as to discover the specific characteristics of these units. Being a component of collocations white could cause certain associations. The meaning of these units is revealed in their various combinations. This research is conducted in the framework of combinatorial linguistics that studies the linear relations of language units and their combinatorial potential. Colorative collocations are considered in this work as combinatorially determined lexical and phraseological units, which are created by the adjective type and characterized by structural-semantic integrity. Particular attention is paid to the semantic and combinatorial-syntagmatic specific for the compatibility of lexemes. The main conclusion of the article is that the formation of colorative collocations is caused by various extralinguistic and linguistic factors. These units are aimed at attracting target reader's attention, informed and encouraging reading the article. Moreover, these units have the emotional impact on the reader.