Body size influences most aspects of an animal's biology, consequently, evolutionary diversification is often accompanied by differentiation of body sizes within a lineage. It is accepted that miniaturization, or the evolution of extremely small body sizes, played a key role in the origin and early evolution of different mammalian characters in non‐mammaliaform cynodonts. However, while there are multiple studies on the biomechanical, behavioral, and physiological consequences of smaller sizes, few explore the evolutionary processes that lead to them. Here, we use body mass as a universal size measurement in phylogenetic comparative analyses to explore aspects of body size evolution in Cynodontia, focusing on the cynodont‐mammal transition, and test the miniaturization hypothesis for the origin of Mammaliaformes. We estimated the body masses of 29 species, ranging from Theriocephalia to Mammaliaformes, providing the largest collection of Triassic cynodont body mass estimates that we know of, and used these estimates in analyses of disparity through time and RRphylo. Unexpectedly, our results did not support the miniaturization hypothesis. Even though cynodont body size disparity fell during the Late Triassic, and remained lower than expected under a purely Brownian motion model of evolution up until the Early Jurassic, we found that rates of body size evolution were significantly lower in prozostrodontians leading to the first Mammaliaformes than in other lineages. Evolution rates were higher in medium and large‐sized taxa, indicating that size was changing more rapidly in those lineages and that small sizes were probably a persistent plesiomorphic character‐state in Cynodontia.