The cost of licensing can be non-trivial, especially for small, familyowned businesses in remote areas. To address this, China exempts sellers of raw, agricultural products from the FSL. In the meantime, some special food types-for example, alcoholic drinks-had already been subject to a separate licensing requirement before 2015. In light of this, we study how the 2015 FSL affects non-agricultural non-alcoholic (NANA) food on Alibaba's two e-commerce markets (Taobao and Tmall). Because buyers see the two markets on the same digital interface, we treat them as a single platform.The FSL was rolled out progressively. In January 2015, Alibaba notified all food sellers the forthcoming Food Safety Law. In the meantime, Alibaba updated its user interface so that licensed sellers can upload their local government license directly on the platform. In October 2015, Alibaba started to disallow unlicensed food sellers to create new listings on Taobao and Tmall, while existing listings remained valid. Starting April 2016, Alibaba prohibited any unlicensed sellers from selling any food on its platform unless they are exempted by the FSL.