The article looks at viticulture, wine production and wine tourism in Bosnia and Herzegovina. The cluster analysis was carried out to identify the current situation and to explore the possibilities for the development of wine tourism as an additional segment that can contribute to a better positioning of both sectors and to the diversification of the income of wine producers in the country. The analysis identified three different groups (clusters) of wine producers with different capacities. Given the different structure of wineries, the possibility of diversifying agricultural and rural policy measures must be examined in order to contribute to a more intensive development of viticulture and winemaking which would also encourage the development of the tourist offer for each wine producer.