2012
DOI: 10.1175/wcas-d-12-00013.1
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Odds Ratio Forecasts Increase Precautionary Action for Extreme Weather Events

Abstract: What is the best way to communicate the risk of rare but extreme weather to the public? One suggestion is to communicate the relative risk of extreme weather in the form of odds ratios; but, to the authors’ knowledge, this suggestion has never been tested systematically. The experiment reported here provides an empirical test of this hypothesis. Participants performed a realistic computer simulation task in which they assumed the role of the manager of a road maintenance company and used forecast information t… Show more

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Cited by 21 publications
(13 citation statements)
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“…So, it may be that subconsciously people understand the uncertainty in the provided information, pushing them to adopt their behaviour more often when warnings are inconsistent in text compared to when they are not. This argumentation is also supported by other research suggesting that people prefer weather forecasts providing uncertainty information (Morss et al, ) or that forecasts with uncertainty can enhance the preparation of mitigation measures (LeClerc and Joslyn, ). However, these conclusions have to be treated with caution, as the findings show no such pattern when participants evaluated the quality of warning.…”
Section: Discussionsupporting
confidence: 61%
“…So, it may be that subconsciously people understand the uncertainty in the provided information, pushing them to adopt their behaviour more often when warnings are inconsistent in text compared to when they are not. This argumentation is also supported by other research suggesting that people prefer weather forecasts providing uncertainty information (Morss et al, ) or that forecasts with uncertainty can enhance the preparation of mitigation measures (LeClerc and Joslyn, ). However, these conclusions have to be treated with caution, as the findings show no such pattern when participants evaluated the quality of warning.…”
Section: Discussionsupporting
confidence: 61%
“…For instance, when precautionary action is required at fairly low event likelihoods (e.g., 20% chance), odds ratios, which describe the increase in odds in the present situation over climatological odds, may be preferable. (50) In sum, the research reported here suggests that people can be fairly tolerant of FAs in weatherrelated decision tasks, as long as they are also provided an uncertainty forecast. Clearly, the decision processes underlying people's compliance with warnings is complicated, involving many factors, only some of which were tested here.…”
Section: Resultsmentioning
confidence: 54%
“…Although this variable was not tested in the experiment reported here, previous research suggests that benefits may depend on a match between uncertainty expression and the context. For instance, when precautionary action is required at fairly low event likelihoods (e.g., 20% chance), odds ratios, which describe the increase in odds in the present situation over climatological odds, may be preferable …”
Section: Resultsmentioning
confidence: 99%
“…Therefore, multimodality might be a beneficial approach to communicate uncertain information because people appear to respond well to multiple displays of the same information (Spiegelhalter et al 2011). In a similar example, LeClerc and Joslyn (2012) found that probabilities were useful in normal weather conditions, whereas odds performed better in situations with low probabilities and extreme conditions compared with decisions made in such conditions based exclusively on deterministic forecasts.…”
Section: ) Thorough Use Of Multimodal Information In Communicationmentioning
confidence: 99%