Objective. This article examines how issue saliency affects the public's perceptions of whether a man or a woman would make a better president when considering the most important problem facing the nation. Method. The study uses telephone survey data of adults in the United States collected by the Annenberg Public Policy Center in September 2003. Multinominial logistic regression models were conducted to parse out the effects of issue saliency on presidential gender preference while taking demographic characteristics and party identification into account. Results. People who said that terrorism, homeland security, and/or U.S. involvement in Iraq was the most important problem facing the nation were more likely to say that a man would do a better job handling the issue as president. Conclusion. This study finds that issue saliency affects presidential gender preference above and beyond demographic and party identification variables.During the 1984 election when Democratic vice presidential candidate Geraldine Ferraro appeared on ''Meet the Press,'' she was asked: ''[D]o you think that in any way the Soviets might be tempted to try to take advantage of you simply because you are a woman?'' (Jamieson, 1995:107) and ''Are you strong enough to push the button?'' (Braden, 1996:110). The questions reflected both the security concerns of the 1980s and the stereotype that men are better at protecting the nation than are women. In this study, we examine how such underlying stereotypes in conjunction with current events may affect attitudes about women in the presidency.Top-line poll results demonstrate that there has been an immense change in attitudes about women in the presidency over the last 70 years. In fact, the percentage of people saying they support a woman president has roughly kept pace with the year. When respondents were asked in 1937 if they n Direct correspondence to Erika Falk, 1717 Massachusetts Ave., NW, Ste. 104, Washington, DC 20036. The authors will share coding information with those who wish to replicate the study.