The off-shell renormalization of spontaneously broken effective gauge theories is carried out following the Algebraic Renormalization approach. We provide a constructive way to obtain the canonical transformations with respect to the Batalin-Vilkovisky bracket, associated with the gauge group of the theory, that generalize the familiar linear field redefinitions arising in powercounting renormalizable theories. By taking into account such generalized field redefinitions one can consistently extract the β -functions of the higher dimensional operators order by order in the loop expansion. The gauge invariance of the ultraviolet coefficients for physical operators is explicitly checked at one loop order.