2012
DOI: 10.1504/ijtmkt.2012.046431
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Old fashioned or enlightened? Small retailers' practices in e-procurement

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“…For example, small firms have close interaction among staff and with customers (Zontanos and Anderson, 2004), characterised in strong personal links, short lines of communication and a sense of identity. While these features promote communication and the generation of shared understanding (Kogut and Zander, 1996), they may also create problems for growth because of the greater intensity of personal interactions (Connon et al, 2012). Thus, small firm advantages of close control, informal management and involvement may simply not be scalable.…”
Section: Literature Reviewmentioning
confidence: 99%
“…For example, small firms have close interaction among staff and with customers (Zontanos and Anderson, 2004), characterised in strong personal links, short lines of communication and a sense of identity. While these features promote communication and the generation of shared understanding (Kogut and Zander, 1996), they may also create problems for growth because of the greater intensity of personal interactions (Connon et al, 2012). Thus, small firm advantages of close control, informal management and involvement may simply not be scalable.…”
Section: Literature Reviewmentioning
confidence: 99%