“…Yet, in 2020, mental health initiatives received a mere 2% of global health investment (WHO, 2021a). Despite this, individuals with mental disorders, who often confront stigma and social exclusion (Lim & Bowman, 2023b; Mabire, Bouaziz et al, 2022), continue to represent a vital segment of the tourism and hospitality industry (Hu, Wen, Zheng, & Wang, 2023).…”