Olive Oil Sector in Albania and Its Perspective

Kapaj, Ana; Kapaj, Ilir

doi:10.5772/27948

Cited by 2 publications

(2 citation statements)

References 6 publications

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“…However, this is still less than the popular olive oil-consuming countries such as Greece (15.62kg), Italy (13.14kg), and Spain (11.72kg) (Grigg, 2001;FAO, n.d.). Studies have shown that olive oil production is profitable in Albania but does not have a comparative advantage globally (Mane and Kapaj, 2009). However, even though Albanian olive trees in production have been increasing, on average, Albania continues to import significant amounts of olive oil in recent years.…”

Section: Literature Reviewmentioning

confidence: 99%

Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)

2022

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The brand is an element that signals the quality of the product. The credibility of brands is generally developed through considerable efforts by individual firms and is often based on consumers' personal experiences over time. By using trusted labels, firms signal to the consumer the quality or presence of specific attributes. Brand image has a significant impact on brand equity, which refers to the consumer's overall perception and feeling about a particular brand and influences consumer behavior. Consumers are always looking for famous brands, so their preferences for the brand of a product or service are variable. Businesses need to identify what influences brand preference and how consumers create brand preference. Often customers, when they are satisfied with a particular product or brand, repeatedly buy the product. When a customer repeatedly buys a product, showing a favorable attitude towards the brand, the customer becomes loyal. To make consumers buy or prefer a brand, they must first be made aware of the brand and focus on maintaining and monitoring brand awareness. So there is an immediate need for a marketer to know the olive oil brand consumers' preferences and identify what affects their brand preference. Various factors influence consumer preferences for olive oil brands. This study aims to analyze how consumer knowledge of olive oil brands affects branded olive oil and the willingness to pay for branded olive oil. In this study we identify relevant literature review on consumer preferences for food products and consumer preferences for olive oil. The focuses of this research are only Albanian olive oil brands. The subjects of the research are Albanian consumer preferences for branded olive oil. The study object includes Albanian individual consumers at the age 18 + that take care of buying olive oil products. Data are collected from an online questionnaire, and the association between variables will be tested using statistical tests.

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Section: Literature Reviewmentioning

confidence: 99%

Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)

2022

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“…In 2008, the government launched a campaign with the purpose of planting up to 25 million olive trees over several years [38]. Currently, the average production is estimated at around 11.2 kg per tree [39]. This is a relatively low production mainly due to the lack of adequate technology.…”

Section: Kokerrmadhi Olivementioning

confidence: 99%

Cross-Border Territorial Development through Geographical Indications: Gargano (Italy) and Dibër (Albania)

Caso

Giordano

2022

Encyclopedia

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In a globalized context, characterized by dominant trends towards the homogenization of food products and taste, local and niche productions play a vital role in creating effective strategies of territorial development. Albanian food heritage is definitely one of the most various of the Western Balkans. The Ottoman domination and the Mediterranean position just in front of Italy led to an incredible mix of cultures and traditions. As Albania is a candidate to join the European Union, it has a stronger opportunity of protecting its excellent-quality food products with PDO and PGI marks. Moreover, Albania’s territory shares fundamental features with Gargano lakes, especially with relation to the county of Dibër, where Ulez and Shkopet lakes are located. Both the areas’ traditional food products are and can be an important factor of sustainable and participatory development, and the present contribution aims at exploring possible paths of territorial development at a cross-border level, in the framework of a sort of “dialogue” between the two regions through Geographical Indications (GIs).

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Olive Oil Sector in Albania and Its Perspective

Cited by 2 publications

References 6 publications

Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)

Brand Effect On Consumer Preference (The Case of Olive Oil in Albania)

Cross-Border Territorial Development through Geographical Indications: Gargano (Italy) and Dibër (Albania)

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