Omani Consumer’s Ethnocentrism and Demand for Locally Produced Products

Abstract

The continued spread of globalization has resulted in levels of global product availability that is not only unprecedented, but would have been regarded as impossible not too long ago. Products of almost every conceivable national origin (both industrial and fresh agricultural products) are now widely available throughout the world. Because the "country of origin" (COO) label of a product is a factor that in many cases influences the buying behavior of consumers, government policy makers and businesses know that they need to investigate consumer attitudes toward both domestic and imported products and the findings of these investigations need to be used to formulate more effective national "buy local" campaigns and marketing strategies. This issue has never been important in Oman than it is now when the country has embarked on strategies to diversify the economy. The success of the diversification strategies by the Oman government would, among other things, depend on the success of the promotion of "locally produced" products. Therefore, investigating and understanding consumer attitudes toward both domestic and imported products becomes important. This study intends to do just that by investigating consumer ethnocentrism of Omanis.

Consumer Ethnocentric Tendencies in Purchasing Foreign Products: A Study in Afghanistan / Tüketicilerin Etnosentrik Eğilimleri ve Yabancı Ürün Satın Alma Niyetleri: Afganistan’da Bir Araştırma

“…According to Mbaga et al (2018Mbaga et al ( :1440, Indian customers reported a low level of ethnocentrism and a very high demand for international goods. According to the same study, Indian consumers were less ethnocentric because they used foreign goods as a status symbol, their relationships with the West had improved, their income had increased, their expectations had changed, and they were more accepting of foreign brands given their cultural background.…”

Buy national campaigns promotionin the EU and EAEU countries

“…В статье М. Мбага, Л. Аль Абри, С. Бозе и Х. Буганми «Этноцентризм потребителей Омана и спрос на товары местного производства» сделан вывод о том, что потребители Омана активно поддерживают кампании «Покупай местное» [16].…”

Cost Benefit Analysis of Growing Cucumbers in Greenhouse at Different Cooling of Nutrient Solution Temperatures in Closed Hydroponic System in Oman

“…The Oman weather therefore renders conventional open field agriculture almost impossible. As highlighted in Mbaga (2013;2014) and (Mbaga et al, 2018) as well as by a number of other authors on this subject matter, the sustainable future of agriculture in Oman and other similar desert countries will depend very much on the adoption of land and water saving technologies such as greenhouses and soilless culture or hydroponics. Soilless culture (Hydroponics) is the technique of growing plants without soil with their roots immersed in nutrient solution (Maharana and Koul, 2011).…”