On a cooperative advertising model for a supply chain with one manufacturer and one retailer

Ahmadi‐Javid, Amir; Hoseinpour, Pooya

doi:10.1016/j.ejor.2011.06.032

Cited by 62 publications

(31 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…As a coordination mechanism, cooperative advertising is strategically important for coordinating advertising activities in a supply chain (Yan, 2010;Ahmadi-Javid and Hoseinpour, 2012). Many researches have shown that cooperative advertising can effectively coordinate the forward supply chain (see, for example, Li et al, 2002;Yue, et al, 2006;Wang et al, 2011).…”

Section: Cooperative Advertisingmentioning

confidence: 99%

Joint advertising, pricing and collection decisions in a closed-loop supply chain

Hong

et al. 2015

International Journal of Production Economics

237

104

View full text Add to dashboard Cite

Section: Cooperative Advertisingmentioning

confidence: 99%

Joint advertising, pricing and collection decisions in a closed-loop supply chain

Hong

et al. 2015

International Journal of Production Economics

237

104

View full text Add to dashboard Cite

“…In a typical distribution channel consisting of one manufacturer and one retailer, cooperative (co-op) advertising is often used to boost sales (Ahmadi-Javid and Hoseinpour, 2012;Huang and Li, 2001;Xie and Wei, 2009). Co-op advertising, which the manufacturer pays a portion of the retailer's advertising costs, is very popular in the current marketing practice.…”

Section: Introductionmentioning

confidence: 99%

Cooperative advertising in a distribution channel with fairness concerns

Yang

Xie

Deng

et al. 2013

European Journal of Operational Research

140

View full text Add to dashboard Cite

“…Cooperative advertising has proven to be a central topic in the literature (Ahmadi-Javid & Hoseinpour, 2012;Aust & Buscher, 2012;2014;Yang, Xie, Deng & Xiong, 2012). Certainly, today's territorial competition to attract visitors is so fierce that marketing activities play a critical role in regional policies (Hamoudi & Riseno, 2012;Barr, 2013).…”

Section: Introductionmentioning

confidence: 99%

Differentiated effect of advertising: Joint vs. separate consumption

Park

Nicolau

2015

Tourism Management

View full text Add to dashboard Cite

In a context of intense competition, cooperative advertising between firms is critical. Accordingly, the objective of this article is to analyse the potential differentiated effect of advertising on two basic consumption patterns: individual products (i.e. hotel, restaurant) vs. bundle (i.e. hotel+restaurant). This research adds to the extant literature in that, for the first time, this potential differentiated effect is examined through a hierarchical modelling framework that reflects the way people make their decisions: first, they decide whether to visit or not a region; second, whether to purchase an advertised product in that region; and third, whether to buy products together or separately at the region. The empirical analysis, applied to a sample of 11,288 individuals, shows that the influence of advertising is positive for the decisions to visit and to purchase; however, when it comes to the joint or separate consumption, advertising has a differentiated effect: its impact is much greater on the joint alternative ("hotel+restaurant") than the separate options ("hotel" and "restaurant"). Also, the variable distance moderates the advertising effect.

show abstract

On a cooperative advertising model for a supply chain with one manufacturer and one retailer

Cited by 62 publications

References 23 publications

Joint advertising, pricing and collection decisions in a closed-loop supply chain

Joint advertising, pricing and collection decisions in a closed-loop supply chain

Cooperative advertising in a distribution channel with fairness concerns

Differentiated effect of advertising: Joint vs. separate consumption

Contact Info

Product

Resources

About