In this paper, we determine the L p (R) × L q (R) → L r (R) boundedness of the bilinear Hilbert transform H γ ( f, g) along a convex curve γwhere p, q, and r satisfy 1 p + 1 q = 1 r , and r > 1 2 , p > 1, and q > 1. Moreover, the same L p (R) × L q (R) → L r (R) boundedness property holds for the corresponding (sub)bilinear maximal function