On a Municipality-Wide Scale. Social Media Use in Italian Municipalities: Information and Interaction

Abstract

The contribution aims at investigating the role of social media in the Italian local governments in the «maturity models» scenario, between informative and interactive use of digital media. In particular, the paper presents the results of a pilot study on a little sample of Italian municipalities who usually adopt their Facebook adComunica.

Número 20 completo

“…Therefore, the use of social media at the height of their functional and so-cial potential not only and not even primarily depends on the level of diffusion of technological innovation in itself, but rather on the «compatibility» of the same with the context in which it is introduced. The opportunities to produce an effective change through the use of social media depend in this respect on nurturing dialogue and a communication and participatory culture, both within the PA and outside it, in a constant dialogue between online and offline behaviour (Ducci, 2017;Faccioli, 2016).…”