We consider the wave equation with a focusing cubic nonlinearity in higher odd space dimensions without symmetry restrictions on the data. We prove that there exists an open set of initial data such that the corresponding solution exists in a backward light-cone and approaches the ODE blowup profile.Here, the ground-state solution (1.3) corresponds to f 0 = √ 2. Levine [23] used energy methods and a convexity argument to show that initial data with negative energy and finite L 2 −norm lead to blowup in finite time, see also [22] for generalizations to the Klein-Gordon equation. We also mention the works of Alinhac [2] and Caffarelli and Friedman [10], [9] where more blowup results can be found. The stability of the ground-state has been studied extensively by Schörkhuber and the second author in three space dimensions (in [13], [14] for radial initial data and in [15] without symmetry restrictions) and later in [16] for all space dimensions and for radial initial data. Some numerical results are available in a series of papers by Bizoń, Chmaj, Tabor and Zenginoğlu, see [4], [6], [8]. Furthermore, in the superconformal and Sobolev subcritical range, an upper bound on the blowup rate was proved by Killip, Stoval and Vişan in [22], then refined by Hamza and Zaag in [19]. In a series of papers [27], [33], [32], [26], [25], Merle and Zaag obtained sharp upper and lower bounds on the blowup rate of the H 1 −norm of the solution inside cones that terminate at the singularity, see also the work of Alexakis and Shao [1]. We also mention the recent work by Dodson-Lawrie [11] on large-data scattering for the cubic equation in five dimensions.