The general CSE model fits Treloar’s uniaxial extension test and predicts unfitted uniaxial compression, equibiaxial extension, biaxial extension, pure shear, and simple shear tests. As a newly proposed method, the general CSE model, along with the stress-softening ratio, the residualstretch ratio, and the weighted piecewise two-point interpolation function, fits the Cheng–Chen’s test and the Diani–Fayolle–Gilormini’s test in cyclic uniaxial extension at different pre-stretches and predicts corresponding responses at untested pre-stretches. Physical mechanisms of the Mullins effect have also been predicted based on the evolution of constitutive parameters.