On Demands of Tourism Market and Talents Cultivation in Higher Tourism Education

Abstract

In China, tourism industry has been developing rapidly in recent years. Meanwhile, the blooming tourism industry still faces lots of problems, such as extreme shortage of tourism professionals, imbalance of tourism structure and so on. In fact, low entry rate and high turnover rate are two serious problems exist in obtaining employment in tourism industry of tourism major graduates. The fundamental reason for this is the gap between higher tourism education and demands of tourism market. This article puts forward some new thoughts in terms of reforming the training mode of tourism professionals, improving the construction of teaching staff and innovating course system in higher tourism education, etc.