Abstract“Trust is the glue of life,” wrote the American author Stephen R. Covey about what he considered to be the most essential ingredient in effective communication. “It’s the foundational principle that holds all relationships—marriages, families, and organizations of every kind—together” (Covey et al., 1994, p. 203). This insight captures the essence of what this book is all about—an exploration into the critical role of trust. In our daily lives, trust is not only necessary when someone opens the door early in the morning and leaves the house to start the day; it forms the basis of our most routine actions and interactions. Without this fundamental trust, even the simplest tasks become daunting, underscoring the pervasive influence of trust in shaping our experiences. Trust dependence becomes even more pronounced in situations where individuals commit long-term resources, manifesting in forms such as marriage, pursuing higher education, purchasing a home, starting a business, or investing in one. Probably the most difficult investment decisions are those where past results cannot be used to make future predictions, either because circumstances have changed or because there are no available results upon which to project the future. The latter is especially true for startups; these companies lack reliable facts and figures as they are, by definition, still young. With the advent of artificial intelligence (AI) and increasingly perfect deepfakes, contributions to a better understanding of the mechanism of trust formation are poised to grow in importance. This book provides a language-related contribution to these efforts in a context where factual evidence on which to base trust is scarce.