On gender differences in consumer behavior for online financial transaction of cosmetics

Liu, Wan-Yu; Lin, Chun-Cheng; Lee, Yang Sun; Deng, Der-Jiunn

doi:10.1016/j.mcm.2012.08.010

Cited by 26 publications

(35 citation statements)

References 11 publications

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“…Through a comprehensive analysis of the previous studies, we can propose a conceptual model ( Figure 4 ) that combine the groups of factors and variables, and investigate their effects on CS. These constructs are selected because they are proved to be significantly related to CS, especially in the similar sectors and countries (see Bryant, 1995 ; Hokanson, 1995 ; Anderson and Fornell, 2000 ; Liu et al, 2013 ; Rita et al, 2019 ). In addition, we chose these constructs because they are supported theoretically and logically in the context of online shopping and in Vietnam.…”

Section: Research Methodology and Data Collection Proceduresmentioning

confidence: 99%

“… Variables Construct Source Outcome construct Consumer Satisfaction (CS) Describe the satisfaction of consumers in buying online products Bryant (1995) ; Hokanson (1995) ; Anderson and Fornell (2000) ; Liu et al (2013) ; Rita et al (2019) , and so on. Implementation construct Online Shopping Experience (OSE) Describe consumers' prior experience in buying online products Bryant (1995) ; Hokanson (1995) ; Anderson and Fornell (2000) ; Liu et al (2013) , Rita et al (2019) , and so on. External Incentives (EI) Describe incentives from the online businesses for consumers Customer Service (CS) Describe the quality of online business services Security/Privacy (SP) Describe the security and privacy of consumers when buying online products Personal Characteristics (PC) Describe the demographics of the consumers and their frequency of internet use …”

Section: Research Methodology and Data Collection Proceduresmentioning

confidence: 99%

“…Previous evidence (e.g. Liu et al, 2013 ; Chiang and Dholakia, 2003 ; Rita et al, 2019 ) has also highlighted the potential effects of security and privacy on CS. We therefore include this group of constructs into the survey and our theoretical model.…”

Section: Research Background and Developing Customer Satisfaction Conmentioning

confidence: 99%

“…From conflicting findings in previous studies, it is essential to devote more attention and seek better understandings of gender differences in OSE. This also stimulates the potential needs on the relationships among gender differences, OSE and cosmetics because the use of cosmetics is no longer exclusive to women ( Liu et al., 2013 ).…”

Section: Research Background and Developing Customer Satisfaction Conmentioning

confidence: 99%

“…Last but not least, with the intention to mitigate the information gap and provide online Vietnamese businesses in BSOS industry with practical knowledge related to CS, we find a need to identify the CS constructs in this tremendously growing market, and develop an instrument for measuring these constructs and empirically validating the instrument using data from online shopping customers in this country. In term of literature, similar studies have constructed a questionnaire to either examine the gender differences in consumer behaviour for online financial transaction of cosmetics ( Liu et al., 2013 ), or to explore the nexus of e-service quality and CS ( Rita et al., 2019 ).…”

Section: Introductionmentioning

confidence: 99%

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Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce

Nguyen¹

2020

Heliyon

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Grounded on the American Customer Satisfaction Framework (ACSF) of Bryant (1995) , the European Customer Satisfaction Framework Model (ECSF) of Anderson and Fornell (2000) , and Eleven-factor Customer Satisfaction Model of Hokanson (1995) , this study develops reliable and valid five constructs of customer satisfaction theoretical model and build up a questionnaire in the unique context of Beauty and Cosmetic Online Shopping in the Vietnamese market. More specifically, we identified five main constructs including 5 implementation constructs (i.e., online shopping experience, customer service, external incentives, security/privacy, and personal characteristics), and one outcome construct (i.e., customer satisfaction). A detailed questionnaire was then developed with items for these constructs along with the questions on the personal characteristics of the respondents. The questionnaire was sent to randomly consumers via online channels including Facebook. The target participants are Vietnamese people who have experience in shopping online products like beauty and cosmetics. Based on 334 full responses have been received, we use Exploratory Factor Analysis (EFA) to test for 167 observations to ensure that all items in each scale reflected sufficiently the scope of each construct. This technique helps to identify the underlying dimensions of consumer satisfaction. Furthermore, we also employ Confirmatory Factor Analysis (CFA) to validate the constructs and items in questionnaire. To do this, we have used the sample of 167 responses. Finally, together with results from SEM models, our study contributes to providing a reliable and valid questionnaire which fully reflect for our self-constructed theoretical model of five constructs including Online shopping experience (OSE), External incentives (EI), Seller service (SS), and Security/privacy (SP), as well as personal characteristics (PC).

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Section: Research Methodology and Data Collection Proceduresmentioning

confidence: 99%