On (k,l)-kernels in D-join of digraphs

Szumny, Waldemar; Włoch, Andrzej; Włoch, Iwona

doi:10.7151/dmgt.1373

Cited by 8 publications

(8 citation statements)

References 4 publications

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“…Native advertising terbagi menjadi tiga kategori; Sponsored Content, Sponsored Hyperlink Listings, dan Sponsored Social Media Posts (Wojdynski, 2016a).…”

Section: Pendahuluanmentioning

confidence: 99%

“…Sponsored content merujuk kepada bentuk iklan yang serupa dengan konten asli media yang mempublikasikannya (Wojdynski, 2016a). Sponsored Hyperlink Listings menyajikan tautan di luar situs penerbit pada sebuah situs yang berfungsi untuk mengarahkan audiens ke konten dalam situs lain.…”

Section: Pendahuluanunclassified

“…Sponsored content memiliki konten asli yang dibuat untuk iklan, sedangkan sponsored hyperlink listings hanya meneruskan atau merujuk audiens ke konten lain dengan biaya tertentu. Kategori ini dianggap sebagai native advertising karena hyperlink tampak mirip sebagai sebuah kesatuan dalam sebuah situs, padahal tidak demikian (Wojdynski, 2016a). Sponsored Social Media Posts menampilkan teks dan gambar yang terbatas tentang produk tertentu pada media sosial.…”

Section: Pendahuluanunclassified

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Analisis Native Advertising Sebagai Konten Media Online DREAMERS.ID

Dinanti¹,

Hadi²

2021

demandia

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Native advertising secara halus menyesuaikan bentuk kontennya dengan media yang menerbitkannya. dreamers.id sebagai media online yang secara masif menyebarkan konten native advertising namun memiliki bounce rate rendah dibanding kompetitor lain. Penelitian ini bertujuan untuk mengeksplorasi bagaimana native advertising sebagai konten media online dalam dreamers.id. Pendekatan penelitian mengunakan metode kualitatif dan bersifat deskriptif. Penelitian dilakukan dengan mewawancarai empat informan yang terdiri dari Kepala Redaksi dreamers.id, Account Executive dreamers.id, Marketing Executive CIMB Niaga, dan audiens. Dari hasil penelitian diperoleh bahwa konten native advertising yang dihasilkan oleh dreamers.id memuat pesan informasi dan merek. Penyebaran konten native advertising dilakukan melalui semua platform yang dimiliki dreamers.id seperti website, radio online, dan media sosial. Selain itu, keterlibatan komunitas, akun sosial media berbayar, serta kerjasama dengan influencer dan kanal berita lain juga dilakukan untuk memperluas penyebaran konten native advertising. Hal ini agar mencapai objektif yang telah ditentukan sehingga dapat berdampak bagi dreamers.id, pengiklan, maupun audiens. Konten native advertising mampu membentuk awareness dari audiens, namun belum dapat mencapai tujuan lain dalam beriklan. Hasil dari penelitian ini diharapkan menjadi kajian dan acuan dalam membentuk konten native advertising secara efektif.Kata Kunci: Native advertising, Media Online, Online Advertising

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“…Native advertising terbagi menjadi tiga kategori; Sponsored Content, Sponsored Hyperlink Listings, dan Sponsored Social Media Posts (Wojdynski, 2016a).…”

Section: Pendahuluanmentioning

confidence: 99%

Section: Pendahuluanunclassified

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Analisis Native Advertising Sebagai Konten Media Online DREAMERS.ID

Dinanti¹,

Hadi²

2021

demandia

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“…Observe that any kernel is a (2, 1)-kernel and a quasikernel, introduced in [15], is a (2, 2)-kernel. The concept of (k, l)-kernel is a nice, wide generalization of the concept of kernel; (k, l)-kernels have been deeply studied by several authors, see for example [12,24,25,26].…”

Section: Introductionmentioning

confidence: 99%

About (k,l)-kernels, semikernels and Grundy functions in partial line digraphs

Balbuena¹,

Galeana‐Sánchez²,

Guevara³

2019

Discuss. Math. Graph Theory

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Let D = (V, A) be a digraph and consider an arc subset A ′ ⊆ A and an exhaustive mapping φ : A → A ′ such that (i) the set of heads of A ′ is H(A ′ ) = V ;(ii) the map fixes the elements of A ′ , that is, φ|A ′ = Id, and for every vertex j ∈ V ,Then, the partial line digraph of D, denoted by L (A ′ ,φ) D (for short LD if the pair (A ′ , φ) is clear from the context), is the digraph with vertex set V (LD) = A ′ and set of arcs A(LD) = {(ij, φ(j, k)) : (j, k) ∈ A}. In this paper we prove the following results: Let k, l be two natural numbers such that 1 ≤ l ≤ k, and D a digraph with minimum in-degree at least 1. Then the number of (k, l)-kernels of D is less than or equal to the number of (k, l)-kernels of LD. Moreover, if l < k and the girth of D is at least l + 1, then these two numbers are equal.The number of semikernels of D is equal to the number of semikernels of LD. Also we introduce the concept of (k, l)-Grundy function as a generalization of the concept of Grundy function and we prove that the number of (k, l)-Grundy functions of D is equal to the number of (k, l)-Grundy functions of any partial line digraph LD.

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“…There are not many results concerning the existence of k-kernels nor (k, l)-kernels in large families of digraphs. Many of the existing results come from the study of products of graphs and digraphs and how the k-kernels are preserved (like the work of Włoch and Włoch, in particular with Szumny in [20,21]) or the superdigraphs of certain families of digraphs ( [15]). We begin with some of the classical results in Kernel Theory that we will use as platform for the results we propose.…”

Section: Introductionmentioning

confidence: 99%

k-kernels in generalizations of transitive digraphs

Galeana‐Sánchez

Hernández-Cruz

2011

Discuss. Math. Graph Theory

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Let D be a digraph, V (D) and A(D) will denote the sets of vertices and arcs of D, respectively. A (k, l)-kernel N of D is a k-independent set of vertices (if u, v ∈ N , u = v, then d(u, v), d(v, u) ≥ k) and l-absorbent (if u ∈ V (D) − N then there exists v ∈ N such that d(u, v) ≤ l). A k-kernel is a (k, k − 1)-kernel. Quasi-transitive, right-pretransitive and left-pretransitive digraphs are generalizations of transitive digraphs. In this paper the following results are proved: Let D be a right-(left-) pretransitive strong digraph such that every directed triangle of D is symmetrical, then D has a k-kernel for every integer k ≥ 3; the result is also valid for non-strong digraphs in the right-pretransitive case. We also give a proof of the fact that every quasi-transitive digraph has a (k, l)-kernel for every integers k > l ≥ 3 or k = 3 and l = 2.

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On (k,l)-kernels in D-join of digraphs

Cited by 8 publications

References 4 publications

Analisis Native Advertising Sebagai Konten Media Online DREAMERS.ID

Analisis Native Advertising Sebagai Konten Media Online DREAMERS.ID

About (k,l)-kernels, semikernels and Grundy functions in partial line digraphs

k-kernels in generalizations of transitive digraphs

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