On (not) speaking English: The ‘phonic’ personae of transnational Chinese stars in the global visual network

Lau, Dorothy Wai Sim

doi:10.1080/17508061.2016.1230328

Cited by 3 publications

(3 citation statements)

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“…On the other hand, Zhang is a symbol of the Asian consumer society as they veer more towards celebrity lifestyles, advertising, and fashion. Following the Open Door Policy that transpired in the 1980s, China reformed into an economic hub with star and celebrity culture (Lau, 2018). However, only a few stars dictate the way and flow of these trends, and Zhang is indeed one of the most important of these celebrities.…”

Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

“…A perfect example for this is the "James Bond' ad for Web 2.0 featuring Pierce Brosnan and Zhang. Bond is allegedly stuck traffic in Bangkok (Lau, 2018). As he has pressing urgent matters, he maneuvers brilliantly from one tuk-tuk to the other while the background emphasizes the beauty of the market in the background.…”

Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

“…Hence, who else to rely on for the delivery of this notion? Zhang Ziyi (Lau, 2018). Though the company went ahead to donate up to 5 million dollars towards a charity that would enable a majority of Chinese students to have easy access to education, they relied on Zhang to present their message (Real, K. & Percell, 2018).…”

Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

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The Transformation of Chinese Women’s Identity in Hollywood Films—The Role of Zhang Ziyi as an Example

Wang

2023

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This article examines and compares Zhang Ziyi’s star identity and image in China and the West by using several films in which she acted that enjoyed fame on the international stage, such as Crouching Tiger, Hidden Dragon and Memoirs of a Geisha, as case studies. The evolution of her Asian female identity in American cinema is further analyzed by combing through her career development in Hollywood. At the same time, it is useful to describe her as a symbol of the Asian consumer market by examining how her cosmopolitan identity, described as a “modern woman”, is represented in advertisements or magazines for brands she represents. This paper seeks to reveal the development of Chinese female identity as revealed by the character of Zhang in Hollywood films. It finds that Zhang has shaped the Western perception of Chinese female immigrants with her outstanding performance through comparing her perceptions in the West and China. Moreover, her remarkable influence and identity symbol promote the localization of overseas brands in Asian markets.

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Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

Section: Zhang As the Embodiment Of Chinese Consumer Marketmentioning

confidence: 99%

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