“…However, a growing body of scholars spanning strategy, entrepreneurship, and economics challenges this environment‐as‐given assumption (Alvarez & Barney, ; Dew, Read, Sarasvathy, & Wiltbank, ; Felin, Kauffman, Koppl, & Longo, ; Sarasvathy, 2001b). This view argues that the heart of value creation is the realization of a previously non‐existent—rather than difficult to predict—future and suggests there are important boundary conditions on the efficacy of both planning and learning processes in these settings (Alvarez, Barney, McBride, & Wuebker, ; Welter, Mauer, & Wuebker, ; Wiltbank, Dew, Read, & Sarasvathy, ). While the literature admits to a variety of approaches to entrepreneurial search, much work remains to be done to understand the boundary conditions and successful application of search processes in the entrepreneurial context (Arend, Sarooghi, & Burkemper, ; Read, Sarasvathy, Dew, & Wiltbank, ).…”