In recent years, with the rapid development of digital network technology, the spread of the sub-cultural circle layer has brought many shocks and challenges to the mainstream culture, and it has strengthened the spiritual control of the public with the new media. Because of their excessive reliance on technology, people have gradually become one dimensional people. When public opinion invades into the personal life of individuals, and the personal life carries the mass media and spreads out, the dimensional people will lose their spiritual pursuit under the constraint of material desire, and thus gradually lose their ability to think independently. By analyzing the phenomenon and reasons of subculture, this paper explores the countermeasures to avoid the development of new media.This paper strives to provide theoretical guidance for the public to get rid of the mind control of new media and avoid being one-dimensional people, so that people can have a better understanding of the sub-cultural circle and a clearer understanding of the background environment of big data.