Ordinary use of empty names encompasses a variety of different phenomena, including issues in semantics, mental content, fiction, pretense, and linguistic practice. In this paper I offer a novel account of empty names, the cognitive theory, and show how it offers a satisfactory account of the phenomena. The virtues of this theory are based on its strength and parsimony. It allows for a fully homogeneous semantic treatment of names coped with ontological frugality and empirical and psychological adequacy.