This comparative research is dedicated to the attitude of the residents of PRC and Russia towards the practices of digital profiling and social score (ranking / grading) that are currently being implemented worldwide. Analysis is conducted on the results of interviewing the Chinese citizens, as well as sociological survey carried out among the Russian residents. The interviewing of the Chinese citizens was conducted in two stages: September 2020 via questionnaire in a written form; and March 2021, through the web platform CrowdSignal. The survey of the Russian residents was carried out from September 8, 2021 to October 26, 2021 in the form of filling out a printed questionnaire, as well as through the web platform. The conducted interviews demonstrate a high level of confidence of Chinese youth in the practices of collecting and processing personal information that were adopted in China, as well as the government initiatives on implementation of the score mechanisms in public administration. Unlike the Chinese citizens, the Russian residents including youth, to a considerable extent are inclined towards distrust in the government and namely private commercial companies with regards to their method of collecting and use personal information. A significant part of the Russian residents have not yet made up their mind on digital profiling and social credit system, or are cautious of such innovations.