The adsorption of a model quaternary ammonium surfactant, octyltrimethylammonium triflate, on Au(111) has been studied using capacity and chronoculometry methods. The surfactant adsorbs on the metal surface as a non-dissociated ion pair at moderate potentials but can be desorbed by either positive or negative polarization. Within the adsorption region, two states are observed which correspond to a horizontal monolayer and a higher coverage vertically oriented film. Measurements of capacity transients upon potential steps reveal a slow organization of the molecular film. Although it is possible to equate the transients to known surfactant film aggregate geometries, the results are in disagreement with thermodynamic results. In comparison with other studies, the results indicate that the states of surfactant adsorption depend on surfactant chain length and electrode crystallography.