Mechanical properties of the skin, the external organ of the human body, are important for many applications such as surgery or cosmetics. Due to the highly hierarchical structure of the tissue, it is interesting to develop microstructural models that have better predictability and should reduce the consequences of sample variability. However, these models generally include a quite large number of mechanical parameters. Therefore, complex assays are required to achieve a proper identification of the microstructural models. We investigated here the best experimental protocol to identify a nonlinear, anisotropic, model of skin behaviour, namely, the Holzapfel law, using displacement field and force measurements. This was done through a sensitivity analysis of the different parameters. We determined first the optimal assay, which appears to be a biaxial test with an alternated loading: first a stretch in one direction, then in the perpendicular one, and so on. To further improve the quality of the assay, we also determined the optimal geometry. Interestingly, slightly asymmetric geometries are more adequate than symmetric ones, while being easier to realise.