“…Research on media consumption at home and audience studies have already demonstrated how and to what extent television stimulates interaction among its users during viewing and among family members in various moments extended over time 268 LETIZIA CARONIA (Lindlof, 1987;Lull, 1990;Morley, 1992;Pasquier, 2001). Through these interactions, children would attribute meaning to the activity of "watching television" and elaborate the television contents in a highly specific manner (Alexander, Ryan, & Munoz, 1984;Messaris, 1982;Messaris & Sarrett, 1981;Weintraub Austin, Roberts, & Nass, 1990). This, however, is just the point: what happens when this activity is situated in the classroom, a very different social and cultural context?…”