“…The key step of our results is to re-establish the price-taking behavior (Proposition 1). The major challenge in this exercise, compared to the literature (see, e.g., Abdulkadiroglu, Che, and Yasuda, 2015;Azevedo and Leshno, 2016;Agarwal and Somaini, 2018;Fack, Grenet, and He, 2019;Grigoryan, 2022), is that demand for colleges becomes endogenous once we allow for unilateral deviations from a given strategy. The literature often studies a fixed strategy, which allows them to impose conditions directly on the demand induced by that strategy.…”