Picture naming shows a cumulative semantic interference effect: Latency for naming a target picture increases as a function of the number of pictures semantically similar to the target that have previously been named (Howard, Nickels, Coltheart, & Cole-Virtue, Cognition 100:464-482, 2006). Howard and colleagues, and also Oppenheim, Dell, and Schwartz (Cognition 114:227-252, 2010), argued that this occurs because of the joint presence in the picture-naming system of three critical properties: shared activation, priming, and competition. They also discussed the possibility that whenever any cognitive system possesses these three properties, a cumulative similaritybased interference effect from repeated use of that cognitive system will occur. We investigated this possibility by looking for a cumulative lexical interference effect when the task is reading aloud: Will the latency of reading a target word aloud increase as a function of the number of words orthographically/phonologically similar to the target that have previously been read aloud? We found that this was so. This supports the general idea that cumulative similarity-based interference effects will arise whenever any cognitive system that possesses the three key properties of shared activation, priming, and competition is repeatedly used.Keywords Reading . Word production . Computational modeling A cumulative semantic interference effect upon word production was reported by Howard, Nickels, Coltheart, and Cole-Virtue (2006). They presented participants with pictures to be named. The pictures were drawn from several semantic categories (animals, fruit, vehicles, etc.). Picture-naming reaction times (RTs) increased linearly as a function of the number of previously named pictures in that category: a cumulative semantic interference effect. Of particular note is the finding that the number of items intervening between two exemplars of the same category did not modulate the interference effect. For example, given the picture sequence pig, house, car, sheep, RTs for sheep would be longer than those for pig, regardless of the number of unrelated interspersed items. Navarrete, Mahon, and Caramazza (2010) replicated this effect. It might be thought of as related to the general phenomenon of retrieval-induced forgetting (Brown, 1981).How might this effect be explained? And might we learn from it something interesting about the mechanisms of speech production? Howard et al. (2006) and Oppenheim, Dell, and Schwartz (2010), employing the same proposed functional architecture of the picturenaming and speech production system, suggested that the effect arises as a joint consequence of three properties of the cognitive system used in picture naming, these properties being shared activation, priming, and competition.
Shared activationThese authors argued that the semantic system possesses the property of shared activation. By this is meant the idea that Electronic supplementary material The online version of this article