“…Brunswik's conception of representative design had some major difficulties, and although others have used these as objections to his method (e.g., Birnbaum, 1982;Bjo ¨rkman, 1969;Hochberg, 1966;Leeper, 1966;Mook, 1989;Sjo ¨berg, 1971), he acknowledged many of them himself. First, there are practical problems in terms of the lack of experimental control and the time-consuming and cumbersome nature of research conducted outside the laboratory (Brunswik, 1944(Brunswik, , 1955c(Brunswik, , 1956.…”