On the Ethics of Neuromarketing and Sensory Marketing

Spence, Charles

doi:10.1007/978-3-030-27177-0_3

Cited by 29 publications

(20 citation statements)

References 75 publications

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“…With more awareness and policy initiatives, current consumers express increasing interest in making healthy food choices and leading a healthier lifestyle (Grunert, 2006). Although the field of sensory marketing has attracted much attention in recent years (Biswas, 2019;Krishna, 2012;Krishna et al, 2016;Spence, 2020a), to date, little of the research has focused on healthy food (e.g., Crisinel, Cosser, et al, 2012;Lowe & Haws, 2017;Motoki et al, 2019a;North et al, 1997;Reinoso-Carvalho et al, 2019;Spence, 2012;Spence & Wang, 2015;Wang et al, 2020; but see Biswas et al, 2019;Huang & Labroo, 2020). The use of sensory stimuli (e.g., speech sounds) to influence eating behaviour might also raise ethical issues (Spence, 2015(Spence, , 2020a.…”

Section: Sensory Marketing For Healthy Food and Practical Implicationsmentioning

confidence: 99%

“…Although the field of sensory marketing has attracted much attention in recent years (Biswas, 2019;Krishna, 2012;Krishna et al, 2016;Spence, 2020a), to date, little of the research has focused on healthy food (e.g., Crisinel, Cosser, et al, 2012;Lowe & Haws, 2017;Motoki et al, 2019a;North et al, 1997;Reinoso-Carvalho et al, 2019;Spence, 2012;Spence & Wang, 2015;Wang et al, 2020; but see Biswas et al, 2019;Huang & Labroo, 2020). The use of sensory stimuli (e.g., speech sounds) to influence eating behaviour might also raise ethical issues (Spence, 2015(Spence, , 2020a. It is presumably socially (and ethically) more acceptable to nudge consumers towards making healthier food choices than indulgent ones (Spence, 2020b).…”

Section: Sensory Marketing For Healthy Food and Practical Implicationsmentioning

confidence: 99%

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Constructing healthy food names: On the sound symbolism of healthy food

Motoki

Park

Pathak

et al. 2021

Food Quality and Preference

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Section: Sensory Marketing For Healthy Food and Practical Implicationsmentioning

confidence: 99%

Section: Sensory Marketing For Healthy Food and Practical Implicationsmentioning

confidence: 99%

Constructing healthy food names: On the sound symbolism of healthy food

Motoki

Park

Pathak

et al. 2021

Food Quality and Preference

Self Cite

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“…Oftentimes, marketing/brand managers end-up relying on gut feel or intuition rather than hard data (Spence, 2020b). Of course, when one's job is on the line, it can be hard to go against one's intuitions.…”

Section: Science-based Decision-making Vs Gut Feelmentioning

confidence: 99%

Experimental atmospherics: a multi-sensory perspective

Spence

2022

QMR

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Purpose Atmospherics is undoubtedly a multi-sensory concept, despite mostly being studied on a sense-by-sense basis by architects, sensory marketers and urban designers alike. That is, our experience is nearly always the result of cross-modal/multi-sensory interactions between what we see, hear, smell and feel in a given space. As such, it is critical that researchers study the senses in concert. That said, the few empirical studies that have attempted to assess the impact of deliberately combining the senses in a retail/health-care environment have typically failed to deliver the multi-sensory boost to experience (or sales) that the multi-sensory science predicts ought to be observed. Invoking notions of processing fluency, sensory overload and sensory (in-) congruency in the field of multi-sensory atmospherics may help to explain what happened (or went wrong) in such cases. Design/methodology/approach Critical review of literature on atmospherics and sensory marketing, highlighting various difficulties of interpretation and challenges to accepted conclusions. Findings Atmospherics is a fundamentally multi-sensory concept, and cross-modal interactions are the rule, not the exception. As such, researchers need to study atmospherics in a multi-sensory context. Originality/value This critical commentary highlights the need for researchers to consider atmospherics from a multi-sensory, rather than sense-by-sense perspective.

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“…By selecting relevant publications [52][53][54][55] the vast majority of which came from foreign professional periodicals, identifying their main topics and then combining the knowledge contained in them, we aimed to provide a comprehensive interpretation of the concept of neuromarketing in terms of marketing communication. The intention was also to offer an objective, academic overview of the topic and its main areas of interest in Czechia, so that information will be available to readers in this language, at least in a limited form.…”

Section: -Conclusionmentioning

confidence: 99%

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

2021

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The presented paper deals with a comprehensive interpretation of the term neuromarketing, as a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to markets and market exchanges. Due to the topic, this paper presents mainly secondary data, next the questionnaire is used. We state that neuromarketing is a discipline that applies neuroscientific methods to analyze and to understand human behavior in relation to the markets and market exchanges. Each of the neuromarketing techniques measures different data and suits different purposes, with a combination of the most reliable results. The interest in the theoretical research of neuromarketing focuses on the consumer decision-making process. One of the main benefits of neuromarketing is the potential to measure accurate, objective data that can be used to make informed decisions in management practice. However, it is currently only a complement to other areas of marketing and will be beneficial if it is used to obtain otherwise inaccessible data. We are convinced that the existence of the Neuromarketing Center in the ITI of the Olomouc agglomeration will be a significant contribution to the development of the neuromarketing theory. Doi: 10.28991/esj-2021-01256 Full Text: PDF

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On the Ethics of Neuromarketing and Sensory Marketing

Cited by 29 publications

References 75 publications

Constructing healthy food names: On the sound symbolism of healthy food

Constructing healthy food names: On the sound symbolism of healthy food

Experimental atmospherics: a multi-sensory perspective

Theory and Practice of Neuromarketing: Analyzing Human Behavior in Relation to Markets

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