2019
DOI: 10.2139/ssrn.3487170
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On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace

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Cited by 5 publications
(5 citation statements)
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“…Based on the discussed literature, this study suggests that the SMI-follower relationship may also be considered as a consumption context where followers' motivation to feel liberated or get an escape encourages them to come closer to funny SMIs considering them as a good line of defense against stressful life events. Such socially connected experiences are amplified by the feelings of synchronicity with others and they feel attached (Pham and Sun, 2020). For instance, Baddie Winkle is known well as a hilarious granny and garnered more than 3.5 million followers by entertaining her followers with her humor.…”
Section: Funmentioning
confidence: 99%
“…Based on the discussed literature, this study suggests that the SMI-follower relationship may also be considered as a consumption context where followers' motivation to feel liberated or get an escape encourages them to come closer to funny SMIs considering them as a good line of defense against stressful life events. Such socially connected experiences are amplified by the feelings of synchronicity with others and they feel attached (Pham and Sun, 2020). For instance, Baddie Winkle is known well as a hilarious granny and garnered more than 3.5 million followers by entertaining her followers with her humor.…”
Section: Funmentioning
confidence: 99%
“…In the Internet environment, shopping websites not only assume the function of displaying goods and information, but also the function of answering and solving customers' questions, and enhancing customers' perception of shopping websites and their goods through interaction and communication between customers and websites. Especially in the current context where customers pay more attention to consumer experience and perception, interactivity plays a more important role [22].…”
Section: Introductionmentioning
confidence: 99%
“…Service providers may seek to purposely engender gratitude to stimulate employee‐centric reviews in the post‐consumption stage. Recent research suggesting that emotions in the marketplace can be systematically deconstructed to engineer the consumer experience (Pham & Sun, 2020), and work on linguistic framing demonstrating that differences in employee expressions can affect customer reactions (You et al, 2020), supports the notion that customer gratitude may be engineered by prompting customers to make other‐agency appraisals. One potential method is to train frontline employees to communicate in ways that encourage other‐agency appraisals.…”
Section: Discussionmentioning
confidence: 91%