On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

Zhuang, Wencan; Luo, Xiaoguang; Riaz, Muhammad Usman

doi:10.3389/fpsyg.2021.644020

Cited by 203 publications

(208 citation statements)

References 96 publications

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“…Barber, Taylor and Strick [70] and Asih, et al [77] also examined that attitude determines environmental knowledge and GP purchase intentions. In recent years, Paul, Modi and Patel [71] researched Indian customers wherein attitude significantly predicts GP purchase intentions, others have also investigated it [78,79]. Mostafa [63] analyzed whether customers with a positive attitude remain more receptive to purchase GP.…”

Section: Attitude Towards Green Brands and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Siyal

Ahmed

Ahmad

et al. 2021

IJERPH

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The current study aims to investigate the moderating effect of green brand knowledge (GBK) on the relationship of green brand positioning (GBP), attitude towards the green brand (ATGB), environmental concern (EC) and green purchase intention (GPI) in Pakistan. For this purpose, the data was collected from the individuals who were buying organic food by using purposive sampling, using cross-sectional research design and quantitative research approach. The Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique results had shown that all the direct-effect relationships, namely, GBP, ATGB, EC variables have a positive and significant relationship with the GPI. While indirect-effect relationships have shown that the relationships of ATGB, EC and GPI are significantly moderated by GBK, which indicated that the effect of GBP, and EC toward GPI would be stronger when individuals have strong knowledge about green brands. In contrast, GBK is not significantly moderating the relationship between GBP and GPI. The empirical findings of this study fill a gap in the existing body of literature regarding the effects of GPI, ATGB and EC on green brands, as well as the moderating effect of GBK. As a result, this study provides insight into the topic, which has not been thoroughly investigated in earlier studies. Therefore, we consider that understanding this moderating effect is a positive contribution to the existing body of knowledge, which could help researchers explore this relationship in the future. This study could also help the owners and managers to know about the importance of these exogenous, and moderate variables to increase their customer’s green purchase intentions.

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Section: Attitude Towards Green Brands and Green Purchase Intentionmentioning

confidence: 99%

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Siyal

Ahmed

Ahmad

et al. 2021

IJERPH

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“…Hence, comprehending consumers and developing green marketing strategies to entice targeted consumers have become common research topics. Past studies showed that many companies have begun implementing green marketing strategies to meet consumers' needs and gain a larger market for green products to achieve long-term business profits (Dangelico & Vocalelli, 2017;Sdrolia & Zarotiadis, 2019;Zhuang et al, 2021). Similarly, environmental issues have become a new scenario for the businesses in Malaysia to participate in green activities as part of their social responsibility and transformation programme (Aslam et al, 2020;Ahmed et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

Trust in Green Advertising: Mediating Role of Environmental Involvement

Tee¹,

Lim²,

Ng³

et al. 2022

IJARBSS

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The Covid-19 pandemic has heightened public interest and awareness of the importance of living sustainably while sparked interest in businesses that make "good" use of their green marketing campaign. Indeed, green marketing has gained wide acceptance within the business world as a viable competitive strategy to grab and win customers' attention in the marketplace. This research sought to investigate how the green advertising environmental claims affect consumers' trust in the green advertisement. The mediating role of involvement was examined. Data from 185 respondents in Malaysia were collected and analysed using SPSS. Adapted scales were used to measure environmental claims, environmental involvement, and trust and their relationships were tested using PROCESS macro and SPSS. The findings revealed that environmental claims had a significant direct and indirect effect on consumers' trust via environmental involvement. Environmental involvement partially mediated the relationship between environmental claims and consumers' trust toward the green advertisement. Results indicate that environmental claims did enhance consumers' trust in green advertisements. Moreover, consumers with deep environmental concerns had higher trust in the green advertisement if the advertising (environmental) claims included relevant facts and were executed correctly. The results of this study can be used as a reference for future research of consumers' attitudes toward green marketing/advertising and the types of advertising execution in green marketing. Furthermore, the findings of this study also add to the growing body of knowledge about green marketing in developing countries like Malaysia, which has a large potential market for green products. This study is limited to only two constructs, many variables such as advertising's execution techniques and media strategies can be included for future research directions.

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“…Research on this topic began in the 1970s, with researchers from Sweden, Japan, and the UK contributing significantly to the subject over the past decade. Previous research has focused on the green purchase behavior [32,33], change and diversity in patterns of usage, policies calling for a behavior change [34,35], and green consumption [36,37]. The World Population Review [38] expresses the importance of achieving SD through choices, lifestyles, and behavior.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Understanding Public Environmental Awareness and Attitudes toward Circular Economy Transition in Saudi Arabia

Almulhim

Abubakar

2021

Sustainability

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Circular economy (CE) has been globally acknowledged as a national sustainable development (SD) strategy to confront resource shortages and environmental contamination challenges. Although public behaviors and lifestyles play an essential role in achieving sustainability, in developing countries, few studies explored the role of public awareness, attitudes, and lifestyles on CE transition. Thus, it is necessary to elicit public opinion to understand their awareness and attitude regarding CE strategy to determine obstacles to CE implementation and approaches of overcoming them. This study thus focuses on understanding public awareness and attitudes to CE transition in Saudi Arabia. Data were collected through a questionnaire survey distributed to 402 residents of the Dammam Metropolitan Area. The results indicated that the respondents had little understanding of the CE concept due to limited awareness of the topic. However, they held an optimistic attitude towards trash separation and classified their trash as “can be sold”, “reused”, and “exchanged for a new one”. Furthermore, the respondents’ level of awareness regarding the CE transition is positively related to their level of education. In contrast, the inclination towards resource conservation and pro-environmental behavior positively correlates to the age demographic. This paper thus contributes to the empirical literature on CE transition by exploring the public awareness and attitudes towards its implementation in Saudi Arabia.

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On the Factors Influencing Green Purchase Intention: A Meta-Analysis Approach

Cited by 203 publications

References 96 publications

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge

Trust in Green Advertising: Mediating Role of Environmental Involvement

Understanding Public Environmental Awareness and Attitudes toward Circular Economy Transition in Saudi Arabia

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