“…One theory is to examine consumer technology adoption by consumer predispositions, such as overall feelings, attitudes, perceptions and intentions towards using a given technology; the most notable research model is the technology acceptance model (TAM; Davis, 1989). The TAM incorporates the idea that ease of use and perceived technology usefulness are critical constructs that influence an individual's attitude towards using the innovative technology, and these measures have been used in previous studies (Gomber et al, 2018;Jan & Contreras, 2011;Jokar, Noorhosseini, Allahyari, & Damalas, 2017;Park, Rhoads, Hou, & Lee, 2014;Wang & Sun, 2016). The other theory focuses on consumer characteristics linked to the time he/she takes to adopt innovation, which is called the theory of diffusion of innovation (DI), which is a conceptual framework formalized by Rogers (2003).…”