At the peak of popularity of digitalization in various areas, it is necessary to study ongoing transformations which should be effective for humanity and not so painful for new users. The article attempts to analyze goals of the education system through the prism of relations between the subjects, which affect the education process, as well as the process of digitalization in the modern world. Modern conditions create new goals for almost every subject. They must be taken into account in the educational process. The object of research is public relations in the education process. The article concludes that development of the education system should take into account a set of factors, the purposefulness of all subjects and predict consequences of changes. When improving the education system, it is necessary to focus on the relevance and popularity of those technologies that will be in demand in the future and taught to the younger generation.