Over the years, Software Quality Engineering has increased interest, demonstrated by significant research papers published in this area. Determining when a software artifact is qualitatively valid is tricky, given the impossibility of providing an objective definition valid for any perspective, context, or stakeholder. Many quality model solutions have been proposed that reference specific quality attributes in this context. However, these approaches do not consider the context in which the artifacts will operate and the stakeholder's perspective who evaluate its validity. Furthermore, these solutions suffer from the limitations of being artifact-specific and not extensible.In this paper, we provide a generic and extensible mechanism that makes it possible to aggregate and prioritize quality attributes. The user, taking into account his perspective and the context in which the software artifact will operate, is guided in defining all the criteria for his quality model. The management of these criteria is then facilitated through Multi-Criteria Decision Making (MCDM). In addition, we present the PRETTEF model, a concrete instance of the proposed approach for assessing and selecting MVC frameworks.