On the inheritance and innovation in Chinese fashion trend: a case study of the rural folk design of the overlord temple, Hexian county of Anhui province, China

Abstract

The rising tide of China-chic provides a new presentation mode for the excellent traditional culture, allowing people to re-witness the innovative vitality of the local culture and providing a new path to creation for the rural folk culture. In this context, the design with the theme of rural folk culture confronts both new opportunities and challenges. In this paper, based on the case study of the rural folk design of the Overlord Temple in Hexian County of Anhui Province, the dialectical relationship and practice of inheritance and innovation in design work under the background of China-chic were briefly discussed. Innovative design strategies were put forward to reinvigorate people’s emphasis on traditional culture, rekindle people’s attention to traditional culture and expand the innovative design path of a traditional culture communication path to promote the creative transformation and innovative development of Chinese traditional culture.