Vehicle ad hoc networks (VANETs) is an emerging ad hoc network technology with a promising future but significant limitations, particularly in communication networks. An effective routing system can significantly enhance the performance of VANETs. However, creating an effective routing protocol in an urban context to transport the data packet to the destination is still challenging due to complex road conditions, sporadic connectivity among vehicles, frequent disconnections, and quick changes in network topology. To enhance the accuracy of routing decisions in an urban setting, we propose a novel “multiple attributes decision-making junction selection routing (MADMJSR)” routing protocol based on vehicle position for VANETs. Formerly, most of the research was focused on static weight-based attribute selection for communication rather than optimal values, which led to a drop in junction decision-making accuracy. Our proposed scheme considers the multiple attribute selection and the optimal weight value assigned to each attribute, which significantly improves the routing decision accuracy. The results show a high packet delivery ratio (PDR) gain within minimum latency and less network load. Furthermore, a thorough discussion of the functioning of our proposed protocol is presented along with a detailed performance evaluation in comparison to other protocols.