“…An increasing number of maternity care providers—particularly in high-income countries—encounter highly-educated and well-informed pregnant women who request less care than recommended by medical professionals [ 1 , 2 , 3 , 4 , 5 , 6 , 7 , 8 , 9 , 10 , 11 , 12 , 13 , 14 , 15 ]. These women desire maternity care that is more in line with their personal ideas and preferences instead of merely sticking to what medical guidelines recommend [ 1 , 2 , 4 , 5 , 7 , 10 , 11 ].…”