On the meaning and measurement of religiosity in consumer research

Wilkes, Robert E.; Burnett, John; Howell, Roy D.

doi:10.1007/bf02722112

Cited by 233 publications

(151 citation statements)

References 28 publications

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“…Religion is a vital element affecting the individuals' life and behaviours (Wilkes et al, 1986) and the Islamic teachings that based primarily in the Qur'an "a book of divine guidance for Muslims" stress the role of family in every life aspect (Dhami and Sheikh, 2000). Hence, Islam's religion, like other Muslims societies, plays an important role in shaping Jordanian cultural background (Shoup, 2007).…”

Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

The direct and indirect influences oflocusof control on Jordanian parents’ communication patterns

Al-Zu'bi

2016

JIMA

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Purpose The purpose of this paper is to measure the direct and indirect influences of locus of control on the communication patterns of Jordanian Muslim parents in the marketplace activities that directly influence their children’s consumption behaviour. The validity of locus of control components within the context of consumer socialisation and cultural perspectives has been taken into account before testing the hypotheses. Design/methodology/approach A total of 400 self-administered questionnaires were distributed to Muslim parents via their children aged from 8 to 12 years in 12 public schools that were randomly chosen from different areas of Amman metropolitan-Jordan. The principal component analysis, confirmatory factor analysis, paired sample t-test, the multiple regression analysis, and the bootstrapping test using structural equation modelling were used to validate the model’s constructs and to test the research hypotheses. Findings The communication patterns of Jordanian Muslim parents are more likely to be influenced by the high and low beliefs in the chance, whereas the highest degree of the indirect influences is associated with Muslims’ belief in powerful others. Research limitations/implications It measured the mediation of socio-orientation, but neither concept-orientation nor the simultaneous interventions of the two dimensions were taken into consideration. The solicited sample has been relied on parents’ responses. Future research considering mothers-fathers, mothers–adolescents or fathers–adolescents dyadic perspectives may disclose the convergence and divergence among Muslim family members to better understanding the mediation process. Practical implications The local and global marketers may segment the Jordanian market into consensual, pluralistic and protective Muslim consumers; rely on reference groups on their promotion campaigns, as the Muslim parents in Jordan are more influenced by the powerful others; and use the concept of chance positively in their promotion campaigns. Originality/value Based on rigorous methodology, this is the first study that measures the direct and indirect influences of locus of control on the communication patterns of Jordanian Muslim parents in terms of marketing milieu and collectivist cultures.

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Section: Theoretical Background and Hypothesesmentioning

confidence: 99%

The direct and indirect influences oflocusof control on Jordanian parents’ communication patterns

Al-Zu'bi

2016

JIMA

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“…This study has adapted the items developed by Wilkes et al (1986) to measure the construct, religiosity. This construct has four items and is measured using a seven-point Likert scale with "1" indicating "strongly disagree" and "7" indicating "strongly agree".…”

Section: Measure -Religiositymentioning

confidence: 99%

“…If Malaysia were more religious, this would be a better country (Wilkes et al, 1986) 4 I consider myself to be very religious (Wilkes et al, 1986) Animosity 1 I feel angry towards US involvement in the war against other countries (Nijssen and Douglas, 2004) 2 I can still get angry over the US role in the other countries (Nijssen and Douglas, 2004) 3 I will never forgive the US for occupying and killing the civilians in other countries (Nijssen and Douglas, 2004) 4 US are liable for the damage caused by the bombardment of other countries (Nijssen and Douglas, 2004) 5 I will never forgive the US for bombing of other countries (Nijssen and Douglas, 2004) 6 When doing business with the US one should be careful (Nijssen and Douglas, 2004) 7…”

Section: Appendixmentioning

confidence: 99%

“…The role of religiosity in consumer behavior is well established (Bailey and Sood, 1993;Essoo and Dibb, 2004;McDaniel and Burnett, 1990;Mokhlis, 2006;Sood and Nasu, 1995;Wilkes et al, 1986). Scholars have argued that religiosity is very personal and its influence on consumer behavior is dependent upon an individual's level of religious commitment.…”

Section: Introductionmentioning

confidence: 99%

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To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Ahmed

Anang

Othman

et al. 2013

Journal of Services Marketing

103

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism interact to affect judgment about US products and purchase action of consumers in a progressive Islamic country like Malaysia. There are many studies that have been conducted in conservative Islamic countries such as Iran, Jordan, Morocco, Pakistan and Saudi Arabia. Design/methodology/approach -The product chosen for this research is US fast food restaurants. A questionnaire was constructed and responses were obtained from 410 Malaysian consumers from different ethnic backgrounds. The authors tested the framework using structural equation modeling (SEM). Findings -Based on the test results, the authors conclude the following significant relationships: animosity on purchase action of consumers, ethnocentric tendencies on animosity of consumers, religiosity on ethnocentric tendencies of consumers, religiosity on animosity of consumers, ethnocentric tendencies of consumers on judgment of foreign product, foreign product judgment of consumers on purchase action, and animosity and ethnocentrism play mediating roles. Originality/value -The current study adds significantly to the body of knowledge on consumer behavior, especially the roles of animosity, religiosity, and ethnocentrism. The findings can help marketing managers to formulate appropriate strategies when consumers decide to boycott US products.

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“…Consumers' personal characteristics can influence their buying behavior. The degree to which a person is committed to a particular religious group is referred to as "Religiosity", which has significant influences on consumers' lifestyle and buying behavior (Wilkes et al, 1986;Delener, 1990;Essoo and Dibb, 2004). When buying consumer durable goods (television, for example), Essoo and Dibb (2004) found that consumers who were less religious attached more importance to brand names and product innovation, whereas more devout consumers were less willing to try new products.…”

Section: Service Staff With Disabilitiesmentioning

confidence: 99%

Consumers' perspectives on service staff with disabilities in the hospitality industry

Kuo

Kalargyrou²

2014

International Journal of Contemporary Hospitality Management

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2014),"Measuring food and beverage service quality in spa hotels: A case study inIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This exploratory study aims to investigate consumers' perceptions, attitudes, and purchase intention for restaurants that employ a significant amount of service staff with disabilities. The influences of consumers' characteristics and dining occasions on purchase intention were also examined. Design/methodology/approach -The authors employed a single-factor (dining occasion) experimental design. A convenient sample was used and a total of 192 consumers participated in this study. Findings -Consumers demonstrated a moderately positive purchase intention for a restaurant that employs a significant amount of service staff with disabilities; however, the purchase intention varied by dining occasions. The likelihood of choosing this type of restaurant was higher in a family/friends occasion than in business or romantic occasions. Research limitations/implications -This study employed a convenient sample and the findings might be limited to the casual dining restaurant context. Future research should examine the relationship between purchase intention and perceived social responsibility, restaurant image, or specific disabilities. Practical implications -This study suggests that hiring a significant amount of service staff with disabilities might be a better strategy for restaurants that target family/friends gatherings. Meanwhile, managers need to be more strategic when they assign employees with disabilities to serve guests who are in a business or romantic dining situation. Originality/value -This is the first study that empirically investigates consumers' perspectives on restaurant service staff with disabilities in the USA.

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On the meaning and measurement of religiosity in consumer research

Cited by 233 publications

References 28 publications

The direct and indirect influences oflocusof control on Jordanian parents’ communication patterns

The direct and indirect influences oflocusof control on Jordanian parents’ communication patterns

To purchase or not to purchase US products: role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Consumers' perspectives on service staff with disabilities in the hospitality industry

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