“…Third, confidence in the process and data used influences use of intuition, even when other data should be more relevant (Simmons & Nelson, 2006). Fourth, even if the user is unaware that a (or which) cue is affecting the decision, prior experience and cue exposure are implicitly used in intuitive decision-making (Bouthilet, 1948; Westcott, 1961). Finally, intuitive decision-making is similar to naturalistic decision-making techniques such as used by experienced firefighters or military commanders in which effective decision-making is based on pattern-matching and recognition, hypothesis generation, controlled experimentation, and mental simulation (Klein, 1997).…”