We performed systematic temperature and concentration dependent measurements of the Soret coefficient in different associated binary mixtures of water, deuterated water, dimethyl sulfoxide (DMSO), methanol, ethanol, acetone, methanol, 1-propanol, 2-propanol, propionaldehyde using the so called thermal diffusion forced Rayleigh scattering method. For some of the associating binary mixtures such as ethanol/water, acetone/water and DMSO/water the concentration x ± w at which the Soret coefficient changes its sign does not depend on temperature and is equal to the concentration x × w where the Soret coefficient isotherms intersect. While for others such as 1-propanol/water, 2-propanol/water and ethanol/DMSO the sign change concentration is temperature dependent, which is the typical behavior observed for non-associating mixtures. For systems with x ± w = x × w we found that x ± w depends linearly on the ratio of the vaporization enthalpies of the pure components. Probably due to the similarity of methanol and DMSO we do not observe a sign change for this mixture. The obtained results are related to structural changes in the fluid observed by nuclear magnetic resonance, mass specrometric and X-ray experiments in the literature. Furthermore we discuss the influence of hydrophilic and hydrophobic interactions and the solubility on thermal diffusion behavior.