A unital in PG(2, q2) is a set scriptU of q3+1 points such that each line meets scriptU in 1 or q+1 points. The well‐known example is the classical unital consisting of all absolute points of a unitary polarity of PG(2, q2). Unitals other than the classical one also exist in PG(2, q2) for every q>2. Actually, all known unitals are of Buekenhout–Metz type [see F. Buekenhout, Geom Dedicata 5 (1976), 189–194, R. Metz, Geom Dedicata 8 (1979), 125–126.], and they can be obtained by a construction due to F. Buekenhout, (Geom Dedicata 5 (1976), 189–194).. The unitals constructed by R. D. Baker and G. L. Ebert (J Combin Theory Ser A 60 (1992), 67–84), and independently by J. W. P. Hirschfeld and T. Szőnyi (Discrete Math 97 (1991), 229–242), are the union of q conics. Our Theorem 1.1 shows that this geometric property characterizes the Baker–Ebert–Hirschfeld–Szőnyi unitals. © 2012 Wiley Periodicals, Inc. J. Combin. Designs 21: 101–111, 2013